Email marketing plays an essential role in enhancing the scope for potential leads, and also in attracting students from any location. Although there are other platforms to connect to the students, the email communication system is considered best for the college and student relationship. We all know that universities adopt email marketing strategies to increase the admission rate of students. Especially higher education institutions have adopted the email marketing strategy on a large scale to offer the best services to their students. Today, we are going to talk about the ways through which you can increase the efficiency of email marketing.
Why Email Marketing?
Before moving to the tips, let us find the reasons due to which email marketing is considered important for higher education institutions. Below-mentioned is the essential reasons:
- Email marketing is a cost-effective channel of communication
- It helps in generating high revenue on investment
- Highly effective in increasing the student enrollment numbers and retention rates
- Helps in promoting your university
- Helps students in engaging in extracurricular activities
Top 10 Strategies for Email Marketing
Now, it’s time to discuss the main element that is the essential tips for email marketing. If you know the benefits and process of email marketing but are unaware of these tips, your process might not be very effective. Along with the knowledge, correct implementation is also essential. So, without any further due, let’s move to the tips section.
1. Make Email List More Segmented and Personalized
You have to remember that every student you are targeting will come from different places. They will have different addresses, contact details, parents and different cultures. Also, they will have different background levels, privileges and financial situations. To make your emails more personalized, it is necessary to consider these factors. You need to segment the student list into various categories and use this difference to increase the enrollment numbers.
2. Talk about the Student Journey
The emails which you will send to the targeted students must have information related to the student journey. Every student will go through a similar process and stages. Students are always curious about the process of admission and whether they are eligible or not. To help your potential leads in clearing such doubts, you should mention the admission stages in the email. While telling about the stages, you can ask for their details. It will help you in getting more information related to the potential leads and also a segment to personalize the mail.
3. Consider Your Subject Sentence
The subject is a crucial element of any email. It is responsible for determining the importance of the content mentioned in it. If a person finds the subject very catchy, it will tempt him/her to open the mail and read it. So, it increases the chances of creating the possible lead. This is why; you need to consider your subject while sending mail. Keep your subject small and creative. It should tempt the reader to go through all the content.
4. Short and Creative Messages
Apart from the subject, your message needs to be short and attractive. It should state the intention while keeping in mind the interest of the reader. Why would a person read the entire message? Well, if the message is informative and saying what a person needs to hear, the person would consider reading it. Don’t think that the recipient is waiting for an email from you. He/she probably would have a lot of emails present in the inbox. Why would they read your message? Because, it will be short, sweet and informative at the same time.
5. Personalizing the Messages
When you include the name and other personal details of the recipient, it helps them to gain confidence in you and read out the mail. Many institutions use reader or student terms for greeting potential leads. However, using the real first name would be more impactful. It will create a sense of belongingness. So, next time includes the name also.
6. Mobile-Friendly Emails
Most people, especially students, read their emails on mobile phones. It means you need to send mobile-friendly emails. The young generation uses mobile phones for all the works except the one which requires laptops. Even the admission process has become mobile-friendly. So, it’s time to optimize your email marketing for phone readers. If you don’t implement changes, there is no use in sending beautiful and tempting messages.
7. Consider Including an Image
As technology has captured everything, the visual mode has become more impactful than the reading mode. Nobody wants to read big texts to find what is written. So, it is advised to include an image that communicates the motive of the message. Make sure that you include appealing images which are eye-catching. Make text short and give preference to the image, as it will bring more attention.
8. Compelling CTA Must be Included
A call to action is essential to convert the lead into your student. What will a person do if he/she has to connect to your university? Do you expect your leads to go through internet research to get in touch with you? Isn’t it convenient to connect with a simple click? To ensure that your subscribers don’t face any difficulty in connecting to you, you should always include a CTA option. Make it bold and different from the rest of the content so that subscribers can find it easily.
9. Automated Email Campaigns
When it comes to effective and time-saving campaigns, it is better to use automated email campaigns. Apart from other types of automation of the application process, an email marketing campaign can also be automated by using the right software. Such automated emails are already set to meet the required criteria and target the specific audience. You might have heard about the post-application automation, but you should also know that you can make email marketing automated.
10. Testing and Optimizing
Just like any other process, it is essential to test and optimize email marketing. Optimization is essential to meet the current requirements and needs of the audience. First, you should test and if you find any problem, you should fix it by optimizing. Also, ensure that you have included a downloadable prospectus and brochure to help leads availing all essential information of your institution.
Conclusion
Even now, email marketing remains one of the most essential and demanding ways of connecting with potential candidates. If you also want to utilize it, make sure to include all the above-mentioned tips to get the best results.
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